Oftentimes we will be asked to film at different live, corporate events in order produce an array of video content. From producing a highlights reel or capturing some talking heads to filming a presentation from an industry expert who is speaking at an event, they offer a great opportunity for us to produce really valuable content.
Once completed, these videos can then form the focal point of any content marketing strategy, whether it’s to promote a new product or service, position your company as an industry leader or provide value added content for existing clients.
Conferences and other live events, be it a business event or otherwise, tend to attract industry insiders and experts whether or not they are there to buy, sell or simply learn about the latest revolutions within that specific sector. This makes them the perfect place for us to film vox pops and interviews with partners and clients alike and to put together a short promo video that acts as an overview of the entire event. This video can then be used to promote a future event and showcase the range of people that attended.