PRODUCT DEMONSTRATION VIDEOS

Demonstration videos enable you to showcase your product in detail and give you the chance to off the key features and benefits of your product. When done properly, a product demonstration will not only explain why someone would want to buy your product, but also leave them feeling comfortable about making a purchase.

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A TRUE REPRESENTATION

A well executed product demonstration video can give your product a tangibility that is difficult to achieve through other advertising mediums. The video can incorporate live action, animations, voice over and motion graphics, to help your potential customers get a complete understanding of the product offering.

TARGETTING THE RIGHT AUDIENCE

A common mistake that people make when creating a promotional video is to avoid technical jargon. These are phrases and words which are specific to your industry so it is best to assume that the buyer has no pre-existing knowledge of your product and to keep things as simple as you possibly can.

However, there is one exception to this rule and that is when your audience is technically sophisticated. For example, if you have created a product for engineers, the language could include more technical language. You will want to provide them with the information that they need to make an informed decision prior to making a purchase.

A WELL DEFINED PRODUCT EXPLANATION

While you don’t want a product video that is overly long, you also don’t want to race through it either and for the final version to feel rushed. Take your time, explain the features of your product in detail. After all, you want your prospective buyers to feel that they have a good understanding of the product.

Your product demonstration video should obviously focus on the product, but it can also be helpful to have a face in there, too. This could be the presenter or the person doing the demonstration video being on camera or it could mean the business owner or the product creator being on camera. All this does is help to give your video a more authentic feel.

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