WHY CHOOSE VIDEO?

Two billion. That is the number of active users, globally, that YouTube has, according to Statista. Not only is YouTube used as a viewing platform but also as a search engine which makes it the second largest search engine in the world after Google.

You might ask yourself, why has YouTube, or more importantly, video become so popular? From speaking with our clients and reflecting how business communication has transformed itself in recent years, we believe its popularity has derived from something more highbrow – a shift in our behaviours and society.

 

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A FAST MOVING WORLD

To demonstrate this, you only need to think about the way we operate today to understand the efficacy of a video. In a world where we are constantly grappling with time and in a lot of cases, the need for more of it, we have effectively become a time poor generation and as a result of that, we can’t spend huge amounts of time on one thing in particular.

However, video suits our lifestyle and solves our desire to get information quickly and concisely whilst on the move.

VIDEO AND BUSINESS

Whilst the idea of using video is by no means a new concept, corporations have only recently embraced it and taken note of people’s desire to engage with a business via this channel.

This was proven in BergHind Joseph’s 2012 Global Players study, which highlighted a marked shift in the way brands (be it B2B or B2C) were communicating. Those companies featured a demonstrated an increasing willingness to invest in professionally-shot video footage as a realisation had been made: stakeholders want to quickly understand what an organisation’s offer really is, what it stands for and the position is takes when it comes to things such as social responsibility.

Ten to twenty years ago, few of us would have cared to understand these details and this was mainly due to the way that brands conducted themselves. They could get away with being translucent rather than transparent, only giving people a glimpse of the truth while maintaining a tight grip on what the reality was and how it wanted to be perceived.

VISUALLY POWERFUL

Information has become a commodity and has made stakeholders far more knowledgeable and demanding, forcing organisations to become transparent and more authentic in their communication.

This is an idea that raises the efficiency of video and has seen different businesses using it in different, novel ways such as getting employees, customers and other stakeholders to offer a personal take on a business to companies explaining their philosophies, policies and approach on business focused topics.

Not only this but video can improve business performance. Having a video on a landing page could increase conversion rates by over 80% and the mention of the word “video” in your email subject line can increase open rates by 19% and 90% of customers also say that videos have helped them to make buying decisions.

OUR VIDEO SERVICES

 

CORPORATE VIDEO

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VIDEO CASE STUDIES

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AERIAL AND DRONE FOOTAGE

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PRODUCT DEMONSTRATIONS

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INTERVIEWS AND TALKING HEADS

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ANIMATION & MOTION GRAPHICS

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VIDEOS FOR WEBSITES

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VIDEO CONTENT MARKETING

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EVENT FILMING

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